Several Small Fires Stuart Croft 2005 Colour S8mm/16mm/DV Gallery Loop

A series of fake commercials made for non-existent products.

These include 'Stare' - a male perfume; 'Arcadia' - a sleeping pill, and 'Newman' - a brand of high quality chocolate. None of them are particularly convincing and they stand as barely concealed, fake readymades that allude to desire, violence, beauty and sleep.

The works make reference to classic modes of artist film-making and to art history. They are very short and shot spontaneously with little preproduction time, in contrast to the artist's larger scale film projects.